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Importance Of Creating Content Pillar

Have you ever thought of creating a pillar for your content? Do you even think they are necessary? If you think they are not, then obviously you are unaware of the importance of Content Marketing.

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Importance Of Content marketing

Content marketing answers most or all your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads.

You might also want to check out my post “How To Use Targeted Promotion To Build Your Mailing Lists” as well.

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Now, before we dive into the different content formats that you should be tapping into, let’s take a quick look at the importance of creating a content pillar and understanding how it works.

Moreover, we will take a quick look into how you can utilize this strategy to cover all your bases.

Creating A Pillar For Your Content

The main function of a pillar is to support part of a solid vertical structure such as a building or a monument. It could also serve as a decorative element, like commemorative pillars to honour something much bigger.

Overall, a pillar gives stability and support, which is why they are used in buildings to support the weight of the roof and top floors.

So, your content just like a building needs content pillars to support, give stability, and make them beautiful to command traffic.

content marketing campaign


A content pillar is simply a structure that includes 3 key types of content:

  • Content designed to educate – is typically the cornerstone of every campaign.
  • Content-based on news, current events, and data-driven material. This is where you tap into what is currently popular and use it to drive traffic to your website.
  • Content designed to entertain and encourage social distribution and sharing: This is the kind of content that most often goes viral.
  1. Content Designed To Educate: Content that is designed to educate will consist of your most informative, useful content.

Depending on your market, this could include straightforward, utility content that your market will find educational and informative. It also works towards portraying you as an expert on the topic, and an authority figure in your market, which is critical.

2. Content that is based on news, current events, or popular topics: This can help drive ongoing traffic.

Although it can be time-sensitive material that can’t be used on a long-term basis, this type of content is used to easily drive massive traffic based on current hot topics that your audience is actively looking for.


And finally, content that is designed to encourage sharing via social media, email, or word-of-mouth. This is always an important part of content marketing campaigns because it is the kind of content or post that can go viral.


This content should be interesting, fun, and entertaining. It is more often light-hearted and sometimes not particularly relevant to your product or service. But, it can be used to get more eyes on your videos and encourage click-through traffic.

Importance Of Creating A Content Pillar


Consider using all three content types when creating your campaigns to form a rock-solid content marketing strategy.

There are many online courses and resources you can explore to enrich your Content writing or marketing experience, both paid and free. You can check out some Amazon Programming Course.

And there are also tons of free courses on Allison, that you can enroll in to boost your blogging and Digital Marketing Skills.

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